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When it comes to staying connected, email is still one of the most popular and widely used communication tools. Emailing software makes it easy to keep in touch with colleagues, clients, and customers, whether you’re sending a quick message or a more formal document.
There are various emailing software programs available, and each has its unique features and benefits. When choosing an emailing program, it’s essential to consider your needs and budget. Some programs are free to use, while others have a monthly or yearly subscription fee.
We tested the most popular email marketing software programs on the market to help you decide which is the best fit for your business. So let’s look at the best emailing software for business owners in 2022.
What Is Email Marketing Software?
Email marketing software is a program that helps businesses send mass emails to their customers or subscribers. The software can be used to create and manage email lists and design and send newsletters, promotional materials, or other types of email campaigns.
Email marketing software typically includes features such as contact management tools, scheduling, and automation capabilities, reporting and analytics tools, and support for HTML email creation. Some programs also offer additional features such as A/B testing, triggered emails, and segmentation. Email marketing software can be purchased as a standalone program or as part of a larger marketing suite.
6 Best Emailing Software for Small Businesses 2022
Mailchimp is the world’s largest email marketing service. It allows you to create beautiful email newsletters, sign-up forms, and landing pages without any design experience. You can also use Mailchimp to track your campaign results to optimize them for better performance.
With its built-in analytics, you can see how your campaigns perform, and your subscribers engage with your content. Mailchimp is easy to use, even if you’re not a technical person. And it’s free to get started with up to 2000 subscribers.
Segmentation is a powerful feature that can help you better understand your customers and target your marketing efforts more effectively. Mailchimp’s segmentation tools make it easy to create segments of customers based on the data stored in the system. This can target specific groups of customers with more relevant messages and offers.
Additionally, segmentation can also help you track your marketing campaigns’ performance and analyze the results to see what’s working and what isn’t. Using Mailchimp’s segmentation features, you can get the most out of your marketing campaigns and improve your ROI.
Mailchimp’s email editor is a great way to create custom, professional emails. You can design emails from scratch or choose one of the over 90 pre-designed email templates as starting points. The editor is easy to use and has various features to create beautiful, responsive emails.
You can easily add images, videos, and buttons to your emails and use Mailchimp’s drag-and-drop interface to create custom designs. In addition, Mailchimp’s email editor includes a wide range of tools that make it easy to test and optimize your email campaigns. With Mailchimp’s email editor, you can create stunning emails that will engage your subscribers and help you achieve your marketing goals.
A/B testing can help you to fine-tune your email marketing campaign and improve your open and click-through rates. Mailchimp’s A/B testing tool makes it easy to create multiple versions of your email and track the results. Simply create your variants, specify the percentage of customers who should receive each version, and let Mailchimp do the rest.
You can track opens, clicks, unsubscribes, and other important metrics, and the system will automatically send the winning version to the rest of your subscribers. With A/B testing, you can be sure that your emails are constantly optimized for maximum engagement.
Mailchimp’s free plan is a great way to get started with email marketing. It includes all of the basic features you need to create and send newsletters, including a customizable template library, creative assistant, and email builder.
You can also use Mailchimp’s powerful marketing CRM to keep track of your subscribers and create targeted segments. In addition, the free plan includes a custom domain and up to 2,000 contacts. If you need more than that, Mailchimp offers a variety of paid plans that provide additional features like landing pages and forms. So no matter your needs, Mailchimp has the right plan for you.
- Essentials – $11
Mailchimp’s Essentials plan is designed for small businesses that need email and landing page templates, custom branding, A/B testing, and customer journey builder. The Email & Landing Page Templates allow you to create professional-looking emails and landing pages branded with your logo and colors. Moreover, the Customer Journey Builder enables you to create custom customer journeys specific to your business. All of these features are available for a monthly price of $11.
- Standard – $17
The Standard plan for Mailchimp Pricing offers dynamic content, custom templates, behavioral targeting, send-time optimization, and customer journey builder + branching points. With this plan, you’ll have everything you need to create powerful email marketing campaigns that reach your customers exactly when they’re most engaged.
You can segment your lists based on customer behavior, so you’re always sending the most relevant content. And with the advanced templates, you can create beautiful emails that match your branding perfectly. If you’re looking for a comprehensive email marketing solution, the Standard plan is a great option.
- Premium – $299
Mailchimp’s Premium plan offers advanced segmentation, multivariate testing, comparative reporting, unlimited seats & role-based access. In addition, you can use Mailchimp’s powerful features to send targeted emails to your subscribers. With Mailchimp’s Premium plan, you can segment your list by interests, demographics, location, and more. You can also create multiple versions of your email to test which one performs best.
With Mailchimp’s comparative reporting, you can see how your campaign stacks up against the competition. And with unlimited seats and role-based access, you can give team members the ability to manage your account and collaborate on campaigns.
- A workable free tier with flexible pricing
- Websites and e-commerce plans bring revenue-sharing options
- Adds turnkey e-commerce for merchants
- Mailchimp includes over 250 built-in integrations to third-party email marketing platforms.
- No email scheduling on the free plan
Related: ConvertKit vs MailChimp
ActiveCampaign is a comprehensive emailing software that helps businesses of all sizes to create, send, and track emails. It offers powerful marketing automation features and excellent reporting tools to see how your campaigns perform. You can also use ActiveCampaign to build customer relationships with automated sequences of emails. Overall, it’s an excellent tool for businesses that want to improve their email marketing.
ActiveCampaign’s lead scoring tool is a powerful way to identify the most qualified leads. Marketing and sales teams can quickly and easily identify those most likely to convert by assigning points to contacts based on their engagement. In addition, the tool is easy to use and makes it simple to keep track of each contact’s score.
This ensures that everyone is on the same page and working towards the same goal. In addition, lead scoring saves time by allowing teams to focus their efforts on those most likely to result in a sale. As a result, ActiveCampaign’s lead scoring feature is essential for any team looking to close more deals.
Advanced Contact Segmentation
Advanced Contact Segmentation allows users to create highly customized segments of their contacts. With this tool, users can segment their contacts by location, behavior, engagement, and much more. This gives businesses the ability to deliver a truly personalized experience to each of their contacts. In addition, Advanced Contact Segmentation makes it easy to keep track of segments and manage them over time. This ensures that businesses consistently deliver the most relevant and targeted content to their contacts. Ultimately, ActiveCampaign’s Advanced Contact Segmentation is an incredible tool to help businesses take customer relationships to the next level.
Messaging & Chatbot
ActiveCampaign’s messaging and chatbot features allow you to reach your customers on their preferred platform. You can engage them in real-time conversations, whether they’re using Facebook messenger, text messaging, or chatbots. These tools also allow you to automate customer support tasks, such as responding to frequently asked questions.
Moreover, the live chat feature allows customers to reach you directly with their inquiries. ActiveCampaign’s messaging, and chatbot features are essential for providing an excellent customer experience with so many ways to get your customers.
- Lite – $9
ActiveCampaign’s Lite plan is an excellent option for small businesses or individuals looking for a simple, effective way to automate their email marketing. The plan includes unlimited email sending, a drag-and-drop email builder, and access to ActiveCampaign’s powerful automation features. In addition, the Lite plan is very affordable, starting at just $9 per month.
However, it should be noted that the Lite plan does have some limitations. For example, it only allows for up to 500 contacts and doesn’t include some of ActiveCampaign’s more advanced features, such as A/B testing and live chat support. But overall, the Lite plan is a great option for small businesses that want to get started with ActiveCampaign’s powerful marketing automation tools.
- Plus – $49
The ActiveCampaign Plus plan gives you everything you need to take your marketing to the next level. With 50+ landing page templates, Facebook custom audiences, and contact scoring, you’ll be able to create high-converting campaigns that drive results. Plus, you’ll have access to the technical support team, who are always available to help you get the most out of your account.
- Professional – $149
The Pro Plan from ActiveCampaign is their most popular pricing plan. It includes all of the features from the lower-tiered plans with some powerful additions. For example, website personalization allows you to dynamically change content on your website based on who is viewing it.
This could be as simple as showing different offers to first-time visitors versus returning customers. Predictive sending uses machine learning to send emails at the best time for each recipient. This considers things like time zone, past engagement, and open rates.
Predictive content goes a step further by considering what content is most likely to be engaged with and surfacing that content accordingly. Finally, marketing attribution lets you see which marketing activities are driving results so that you can invest more in those areas.
- Enterprise – Custom
ActiveCampaign’s Enterprise plan is their top-of-the-line offering, designed for large businesses with complex marketing needs. The Enterprise plan includes all of the features from the other plans, plus some powerful additions, such as custom user permissions and role-based access control. With these features, you’ll be able to tailor ActiveCampaign to fit the specific needs of your business. In addition, you’ll have access to a team of marketing experts who can help you get the most out of your account.
- Many third-party integrations and auto-responder options
- Excellent online support
- Wide range of features for advanced users
- Excellent email deliverability right out the gate
- Comparatively short free trial
- No phone support
MailerLite is an email service provider that makes it easier to plan email marketing campaigns for any growing business. The MailerLite platform includes tools for building beautiful emails, creating powerful automation workflows, and analyzing the performance of your campaigns. With MailerLite, you can easily create beautiful newsletters, automated welcome emails, discount codes, and more.
In addition, MailerLite provides detailed reports on opens, clicks, unsubscribes, and other metrics so you can track the performance of your campaigns. MailerLite is an excellent choice for small businesses looking to build their email list or larger companies that need more powerful automation tools. Either way, MailerLite makes it easy to get started with email marketing.
Create a landing page
MailerLite’s landing pages are essential for capturing leads and driving conversions. With a wide range of customizable templates, you can create a landing page that perfectly fits your brand. And with powerful features like A/B testing and lead capture forms, you can be sure that your landing page is effective. Plus, MailerLite’s landing pages are fully responsive, so they look great on any device.
MailerLite’s dynamic content feature is an extremely powerful tool that allows you to personalize your newsletter content on a per-subscriber basis. This means that you can design a single newsletter template. Still, the actual content of the newsletter will be different for each subscriber based on their interests, geographic location, gender, etc.
This makes it possible to send highly targeted and relevant newsletters to your subscribers, increasing engagement and click-through rates. Moreover, dynamic content can automatically insert images and other media into your newsletters, making them even more visually appealing.
MailerLite integrates with a wide range of popular applications and services, making it easy to connect your email campaigns with the rest of your marketing stack. Some of the most popular integrations include:
- Google Analytics: Track opens, clicks, and conversions in Google Analytics.
- Facebook Ads: Sync your MailerLite email list with your Facebook Ads account to create targeted ads.
- Zapier: Connect MailerLite to over 750 other apps and services using Zapier’s integrations.
- WordPress: Install the MailerLite WordPress plugin to add forms and subscribe buttons to your website easily.
- Shopify: Connect your Shopify store with MailerLite to send automated abandoned cart emails and product recommendations.
These are just a few of the most popular integrations, but much more is available. With so many integrations, it’s easy to connect MailerLite with the rest of your marketing stack and create a seamless workflow.
MailerLite’s free plan is one of the most generous email marketing industries. You get access to all of the same features as paid users, including the drag & drop editor, email automation builder, and landing pages. The only catch is that you can only send up to 12,000 emails per month. But for most small businesses, this should be more than enough. And if you ever need to send more than that, upgrading to a paid plan is easy and affordable. So if you’re looking for a powerful and affordable email marketing solution, MailerLite is worth checking out.
- Growing Business – $10 / month
The Growth plan is an excellent way to sell digital products. You can create unlimited templates, dynamic emails, and auto-resend campaigns. With this plan, you also get unlimited websites & blogs.
This makes it easy to sell products online and keep your customers updated on your latest offerings. In addition, the MailerLite growth plan provides excellent customer support. You can chat with a customer service representative 24/7. This ensures that you always have someone to help you with any questions or concerns. Overall, the MailerLite growth plan is an excellent choice for anyone looking to sell digital products online.
- Advanced – $21 / month
MailerLite’s advanced plan offers a variety of features that can take your email marketing to the next level. For example, with enhanced automations, you can create sophisticated email campaigns that target specific subscribers at the right time. In addition, Facebook integration allows you to easily add a sign-up form to your Facebook page, making it easy to grow your list.
The custom HTML editor gives you complete control over the look and feels of your emails, and promotion pop-ups make it easy to offer discounts and promotions to your subscribers. In addition, the advanced plan is still very affordable, starting at just $21 per month. So if you’re looking for an email marketing platform with powerful features, MailerLite is a great option.
- Enterprise – Custom
The MailerLite Enterprise plan is the most comprehensive and robust plan offered by MailerLite. It includes a dedicated success manager who will help you maximize the effectiveness of your email campaigns. Additionally, you’ll receive dedicated IP & deliverability consultation to ensure that your messages always reach their intended recipients. And for an additional fee, you can also take advantage of custom landing page design services. With the Enterprise plan, you’ll have everything you need to take your email marketing to the next level.
- Excellent deliverability
- Drag and Drop Editor
- Powerful grouping system
- Easy to use
- The initial approval process is time-consuming
GetResponse is an all-in-one marketing platform that offers powerful tools to help businesses grow. As well as email marketing, GetResponse provides users with landing pages, a CRM, and advanced automations. This means that companies can streamline their marketing efforts, saving time and money.
GetResponse also offers a range of features to help businesses maximize their reach, including email list building, autoresponders, and segmentation. In addition, GetResponse provides users with detailed reports and analytics to track the success of their campaigns. With its comprehensive set of features and affordable pricing plans, GetResponse is the perfect solution for businesses.
GetResponse offers a Drag and Drop editor to create custom landing pages. This is a great feature for those who want to create a page without knowing HTML code or hiring someone to do it for them. With the Drag and Drop editor, you can easily add forms, videos, images, and text.
GetResponse also offers various templates to choose from, or you can start with a blank page. In addition, the landing pages are hosted by GetResponse, so you don’t need separate hosting, which saves you time and money. Another great feature of GetResponse landing pages is mobile responsive to look good on any device. You can also split test your pages to see which one performs better.
The GetResponse Funnel Builder is a great tool that lets you easily create complete signup and sales funnels. You can add opt-in forms, buy buttons, thank you pages, and more to your website or blog with just a few clicks.
The Funnel Builder integrates with GetResponse email marketing tools, so you can automatically add new subscribers to your list and send them targeted emails. Funnels are an essential tool for any online business, and with GetResponse, they’re easy to create and manage. With the Funnel Builder, you can grow your email list and increase your sales without technical expertise.
GetResponse’s email automation is top-notch. You can create drip campaigns to keep your leads warm or set up triggered emails to send when someone takes a specific action (or doesn’t take action). GetResponse’s autoresponders are some of the best in the business – they’re reliable, easy to use, and can save you a ton of time. Plus, GetResponse’s lead scoring is a great way to identify your best leads so that you can focus your sales efforts on them.
GetResponse’s free plan allows users to send an unlimited number of newsletters to an unlimited number of subscribers. Additionally, users can create one landing page and connect their domain to the GetResponse website builder. GetResponse’s free plan also includes signup forms. However, some features are only available on paid plans, such as autoresponders, automation, and e-commerce integration. Nevertheless, the free plan is still an excellent option for small businesses or individuals getting started with email marketing.
- Basic – $19
GetResponse offers an affordable basic plan that includes autoresponders, unlimited landing pages, basic segmentation, and email scheduling. GetResponse’s autoresponders are some of the best in the business. They offer a wide range of options and are very user-friendly. Plus, unlimited landing pages are great for those who need to create multiple landing pages for their website.
The Website Builder is perfect for those who need to create a simple website. It is easy to use and includes everything you need to get started. Overall, the Basic Plan is a great option for small businesses or individuals who need email marketing basics.
- PLUS – $59
The GetResponse Plus Plan is an excellent choice for businesses that need powerful marketing automation features, like webinars and sales funnels. With this plan, you’ll get all the features of the GetResponse Basic Plan, plus contact scoring and tagging, advanced segmentation, and up to 5 sales funnels.
This plan is perfect for teams of 3 or more, including 3 team members. Plus, with GetResponse’s marketing automation features, you’ll be able to drive more leads and conversions. So if you’re looking for a comprehensive marketing solution, the GetResponse Plus Plan is worth considering.
- Professional – $119
The Professional Plan from GetResponse is an excellent choice for businesses that need unlimited automation and eCommerce features. With this plan, you’ll be able to have up to 5 team members and create unlimited funnels. You’ll also get access to web push notifications and paid webinars. Moreover, you’ll get a free trial for 30 days. The Pro plan is the most popular, and it is perfect for businesses looking to scale their marketing efforts.
- Lots of templates to choose from
- Marketing automation workflows
- Website builder & AI design tool
- Conversion funnel feature
- No money back if you cancel an annual plan
- Limit of 500 webinar attendees
Related: GetResponse Review
Sendinblue is a cloud-based email marketing solution that allows businesses to create, send, and track email campaigns. It offers many features, such as A/B testing, automated emails, contact management, list segmentation, lead scoring, and ROI tracking. In addition, Sendinblue offers integrations with various CRM, eCommerce, and third-party applications.
With Sendinblue, businesses can create beautiful email newsletters, automated marketing campaigns, and transactional messages. The drag-and-drop email editor makes it easy to create custom emails without any HTML knowledge. Plus, users can access a wide range of templates designed for specific industry verticals, such as real estate, eCommerce, and travel.
Sendinblue’s features allow businesses to engage with their customers and increase their ROI effectively. The platform provides detailed reports that show how each campaign is performing. Users can also track the click-through rate, unsubscribe rate, open rate, and bounce rate for each email. This information is valuable in understanding what works and doesn’t work for your business.
If you’re looking for a comprehensive email marketing solution, Sendinblue is a great option. The platform offers a wide range of features to help you engage with your customers and grow your business.
Sendinblue’s chat feature allows you to customize the chat experience for each visitor, making it more personal and engaging. In addition, Sendinblue’s chat feature makes it easy to connect with your team, making it more efficient and effective. Sendinblue’s chat feature lets you easily connect with your customers and team, making it more convenient and efficient. Sendinblue’s chat feature enables you to create a seamless customer experience.
Sendinblue’s marketing automation feature is a great way to improve productivity and save time. With it, you can schedule the software to automatically send emails, SMS, and newsletters at a specified time. As a result, you don’t have to send each message, saving you valuable time manually. Additionally, Sendinblue’s marketing automation can help you segment your lists and target your messages more effectively. By automatically sending messages to specific groups of people, you can ensure that your message is relevant to their interests and needs. As a result, Sendinblue’s marketing automation can help you improve your conversion rates and grow your business.
SMS marketing is a powerful tool to help businesses reach a broad audience with minimal effort. Sendinblue’s SMS marketing feature makes sending bulk messages to your contact list easy. Just craft a message, select a list, and send the messages.
The software also allows you to schedule messages in advance to ensure that your audience always receives timely information about your products and services. Moreover, the SMS marketing feature provides detailed tracking information to see how many people have received and read your messages. SMS marketing is essential for any business with its ease of use and effective reach.
Although Sendinblue’s free plan has some limitations, it is still a great option for small businesses or individuals who want to send a high volume of emails without spending any money. With the free plan, you can have an unlimited number of contacts and send up to 300 emails per day.
You also access Sendinblue’s live chat feature, perfect for quickly answering customer questions or providing support. The only downside of the free plan is that you can only have one user on the chat at a time. However, if you need more than one user, Sendinblue offers very affordable paid plans that start at just $25 per month. Overall, Sendinblue’s free plan is a great option for those who need to send
- Lite – $25
For new marketers looking for an affordable way to get started with email marketing, the Lite plan from Sendinblue is a great option. The Lite plan has no daily sending limit, so you can send as many emails as needed. Additionally, email support is available if you have any questions.
The Lite+ add-on provides additional features, including A/B testing, removal of the Sendinblue logo, and advanced statistics. With the Lite+ add-on, you can ensure your emails are effective and track your results over time. The Sendinblue pricing plans are great for new marketers to get started with email marketing.
- Premium – $65
With Sendinblue, you can choose from various features to suit your needs. The Premium Plan is the best solution for marketing pros, with Facebook ads, landing pages, and multi-user access. With this plan, you also get telephone support. Sendinblue pricing is very reasonable, especially when considering all the features you get. The Premium Plan is an excellent choice for marketing professionals who need all the features that Sendinblue offers.
The Sendinblue Enterprise Plan is designed for businesses that need to regularly send a high volume of emails. With this plan, you’ll get access to priority sending, meaning your emails will always go out on time. You’ll also get landing pages for your website and access for up to 10 users.
Plus, with the SSO (SAML) feature, you can easily manage your account from one central location. And if you ever need help, you can always contact your dedicated customer success manager. With the Sendinblue Enterprise Plan, you’ll get everything you need to run your business smoothly.
- Advanced automation
- Unlimited number of contacts
- Competitive pricing
- Free CRM
- WordPress plugin
- Past deliverability rate issues
- Free plan sending limits
Related: Sendinblue Vs Mailchimp
6. Constant Contact
Constant Contact is a comprehensive suite of email marketing tools that makes it easy to create and send newsletters, announcements, and other communications. In addition, the software helps you track your campaign results to see how well they are performing and make adjustments as needed. Constant Contact also gives you access to data to analyze trends and optimize your strategies. This makes it an invaluable email marketing tool for any business that wants to improve its email marketing efforts.
Customizing the signup and landing pages is a quick and easy way to make your Constant Contact account reflect your company’s brand. Depending on your preferences, you can adjust the style properties, background images, or both to reflect better what you want visitors to see when they come to your page.
This makes your page more visually appealing, but it also helps create a more cohesive branding strategy for your business. In today’s competitive market, any edge you can give your company is crucial, and customizing your signup and landing pages is a great way to get started.
Segmentation is one of the most important features of Constant Contact. It allows you to create groups of contacts based on their interactions with your emails. For example, you can create a segment for people who have opened your email, clicked on a link, or even unsubscribed from your list.
This way, you can send targeted emails to specific groups of people, increasing their chances of engaging with your message. Moreover, segmentation makes it easy to track the performance of your emails and make changes accordingly. As a result, it is an essential tool for any Constant Contact user who wants to improve their email marketing campaigns.
Constant Contact’s reporting feature is one of its most valuable tools. You can see the performance of different emails (sends, bounces, clicks, and opens) on one graph, meaning you can compare the successes of each metric side by side, as well as progress over time. This is extremely useful when optimizing your email marketing strategy, as you can quickly and easily see what is working and what isn’t.
For example, if you see that your emails are being opened but not clicked, you know you need to work on your call-to-action. Conversely, if you see a high click-through rate but a low open rate, you know that you need to work on getting your recipients to open your emails. Either way, Constant Contact’s reporting feature provides valuable insights that can help you improve your email marketing campaigns.
- Core – $9.99
The Constant Contact Core Plan is a great choice for small businesses to grow their customer list. The plan includes access to powerful customer list growth tools, including website sign-up forms and Facebook ads. In addition, the Core Plan provides access to Constant Contact’s email marketing platform.
This platform includes over 300 email templates, making it easy to create beautiful, professional-looking emails. In addition, the platform makes it easy to store, organize and view your contacts. The Constant Contact Core Plan is an excellent value for small businesses with these great features.
- Plus – $45
Constant Contact’s Plus Plan gives you all the features of the Constant Contact account, plus additional list growth tools, automated emails, and auto-generated segments. In addition, with the Plus Plan, you’ll be able to integrate your Constant Contact account with Google Ads, set up text message sign-ups, and target lookalike audiences with your ads.
You’ll also be able to Automate emails resend to non-openers, send abandoned cart reminders, and send birthday/anniversary emails. The Plus Plan also offers conversion and sales reporting to track your progress and see how your campaigns perform.
- Intuitive and elegant UI
- Wide range of third-party integrations
- Superior email deliverability rate
- Advanced contact management
- Templates don’t offer much flexibility
- Landing page building is basic
Related: VBOUT Review
What Does Email Marketing Software Cost?
Email marketing software is a powerful tool to help businesses reach a wider audience and build strong relationships with customers. However, the cost of email marketing software can vary depending on the required features and capabilities. For example, basic email marketing software may only offer basic templates and the ability to send mass emails. More sophisticated email marketing software, on the other hand, may provide a wide range of features, including automation, segmentation, and personalization.
As a result, businesses should carefully consider their needs before deciding on the right email marketing software for their needs. Ultimately, the cost of email marketing software will depend on the required features and functionality. However, businesses should be aware that even basic email marketing software can be very effective in helping to reach a wider audience and build strong relationships with customers.
What Are the Benefits of Email Marketing Software?
Email marketing software provides businesses with several benefits, including reaching a larger audience, building solid relationships with customers, and generating more leads. In addition, email marketing software can help businesses save time and money by automating sending mass emails.
Additionally, email marketing software can provide businesses with valuable insights through reporting and analytics tools. As a result, email marketing is a powerful tool to help companies achieve their goals.
Does CRM Software Include Email Marketing?
CRM software is a customer relationship management software that helps businesses manage customer data. CRM software can include various features, such as contact management, sales tracking, and customer service tools. Some CRM software also provides email marketing features. They can be used to promote sales, announce new products or services, and keep customers up-to-date on what is happening with the company.
While not all CRM software includes email marketing features, many CRM providers offer email marketing solutions that can be integrated with their CRM software. As a result, businesses that use CRM software can often find email marketing solutions that meet their needs.
Related: CRM Benefits
What Does Email Marketing Software Typically Include?
Email marketing software provides users with the tools necessary to create, send, and track email campaigns. These programs typically include many features, such as templates for creating professional-looking emails, a contact database for storing email addresses, and reporting tools for measuring the success of campaigns.
In addition, many email marketing programs offer features such as autoresponders and drip campaigns, which can automate the sending of emails and help ensure that contacts receive timely information about your products or services. Email marketing software can be an essential tool for any business that wants to build relationships with its customers with so many features available.
How We Chose the Best Email Marketing Software: 9 Key features
1. Drag-and-drop builder
When choosing email marketing software, one crucial feature is a drag-and-drop builder. This type of builder allows you to quickly and easily create custom emails without HTML coding knowledge. Simply drag and drop the elements you want to include in your email, and the builder will take care of the rest.
This is a great time-saving feature, especially if you need to create multiple emails regularly. In addition, a drag-and-drop builder can also help you easily add images, links, and other multimedia content to your emails. As a result, a drag-and-drop builder is a valuable tool for anyone who needs to create professional-looking emails quickly and easily.
2. Apps and integrations
Integrating with other software and platforms can help you grow your audience by pulling in rich customer data that you can then use to create targeted emails. For example, you might integrate with a CRM to pull in customer data or a social media platform to help you build your list of potential customers.
Another benefit of apps and integrations is that they can automate some of the more tedious tasks associated with email marketing, such as building lists and segmenting your audience. This can free up your time to focus on creating content that will engage and convert your subscribers.
3. Segmentation and personalization
Segmentation and personalization are two of the most important. Segmentation allows you to break down your contact list into smaller groups to send more targeted, relevant messages.
Personalization takes it a step further by adding individualized touches to your emails, like the recipient’s name or location. These features can help you boost your open and click-through rates, making your email marketing more effective overall.
4. A/B testing
A/B testing allows you to test different variables in your email campaigns to see which ones are more effective.
For example, you can test different subject lines, headlines, images, and call-to-action buttons to see which ones result in more opens, clicks, and conversions. A/B testing can be a valuable tool for optimizing your email campaigns and maximizing your ROI. Therefore, if you’re looking for email marketing software, choose a platform that offers A/B testing.
5. Reporting and analytics
When it comes to email marketing, one of the essential features to look for is reporting and analytics. This will help you track your open rates, click-through rates, and other vital metrics.
With this information, you can adjust your campaigns accordingly and ensure that you get the most out of your email marketing efforts. In addition, reporting and analytics can also help you to identify trends and patterns over time. This can be extremely valuable for planning future campaigns and deciding what content to include in your emails. Therefore, choosing an email marketing software that provides robust reporting and analytics features is essential.
6. Marketing automation
Automation can save you time by automatically sending emails based on triggers, such as subscribing to a newsletter or abandoning a cart. Marketing automation can also help you segment your audience and target them with more personalized messages.
7. 24/7 support
Email marketing can be complex, and even the most user-friendly software can have glitches from time to time. If something goes wrong with your campaign, you want to be able to reach customer service quickly and resolve the issue as soon as possible. Having 24/7 support means that someone will be available to help you at any time of day or night, and that can make a big difference when it comes to keeping your business running smoothly. Furthermore, 24/7 support can also give you peace of mind knowing that someone is always there to help if you need it.
Deliverability is one of the key features to consider when choosing email marketing software. After all, what good is sending out emails if they never reach their intended recipients? When evaluating deliverability, there are a few key things to consider. First, check to see the software’s reputation with major email providers like Gmail, Yahoo, and Outlook.
If the software has a history of deliverability issues, it’s probably not worth your time. Second, take a look at the software’s deliverability rates. This information should be readily available from the vendor. Finally, read reviews from other users to get a sense of their experiences with the software’s deliverability.
9. Options for developers
The ability to tailor the code to the specific needs of your project can save a lot of time and frustration. In addition, customizability can help to ensure that your software integrates seamlessly with your existing systems.
The ability to customize the look and feel of your emails can also help create a consistent brand identity. Emailing highly customizable software can be valuable for developers looking to create a successful marketing campaign.
Emailing software is a valuable tool that can save businesses time and money. By automating email tasks, businesses can eliminate the need for manual processes and reduce the chances of errors.
Moreover, emailing software can help businesses stay organized and keep track of customer communications. By using emailing software, companies can improve their efficiency and productivity while providing a better experience for their customers.