Top 9 Gartner Competitors & Alternatives in 2022: Complete Competitor Analysis

Gartner is one of the most well-known names in the world of IT research, analysis, and advisory services. Gartner is a company that provides advice to businesses about technology. 

They release their “Magic Quadrant” report annually, which rates the top ten IT companies as potential competitors for your business. 

This blog post will review the top 9 Gartner competitors and rank them based on Gartner’s assessment of each company’s ability to provide a competitive advantage in innovation, completeness of vision, and execution capability.

Gartner

The company was founded in 1979 by Gideon Gartner, and the current Gartner’s CEO is Eugene A. It started as a research and consulting firm, providing analysis of the IT industry to businesses and government organizations. Gartner’s headquarters are in Stamford, CT. Over the years, Gartner acquired a significant market share and grew into one of the most well-respected and well-known names in IT, with a client base that includes some of the world’s largest corporations and governments. Gartner’s revenue in 2019 was as much as 4.25 billion USD.

Gartner offers a range of services, including research, analysis, advisory services, and events. Their research is based on interviews with corporate executives and IT professionals, surveys, and market intelligence data. This research is used to produce reports, which clients then use to make informed decisions about their IT investments.

Gartner’s analysis and advisory services help clients plan, implement, and manage their IT projects and strategies. And their events provide a forum for learning about the latest trends in IT, networking with other professionals, and sharing best practices.

Gartner SWOT Analysis:

Strengths

• Strong presence in the market
• Well established

Weaknesses

• Expensive
• Research can be biased
• Might not have the most up-to-date information

Opportunities

• Identify emerging markets
• Stay competitive with other big players

Threats

• Increased competition from other research and consulting firms
• The possibility that clients may move to self-service or in-house solutions
• Economic fluctuations and uncertainty

Related: Southwest Airlines Competitor Analysis

Gartner Competitors

Competition is a good thing. It spurs innovation and drives companies to be the best that they can be. But what happens when one company dominates the market? That’s where competition comes in, to provide alternatives for consumers who are looking for something different.

There are a number of Gartner competitors out there, each with its own strengths and weaknesses. Let’s take a look at some of them.

1. Nielsen 

Nielsen is one of the Gartner competitors founded in 1923 by Arthur C. Nielsen, Sr. It is a global information and measurement company with operations in over 100 countries. Nielsen provides insights and data about what consumers watch and buy. They measure TV, digital, mobile, and print audiences across all media.

Nielsen’s services include marketing and advertising effectiveness, consumer insights, media measurement, retail performance measurement, and corporate social responsibility. In addition, they have a long history of providing accurate and reliable research data.

Market share and annual revenue

Nielsen is a market research firm that provides information and analysis on consumer behavior, media use, and advertising. The company has a market share of over 20% and generates more than $5 billion annual revenue. Nielsen is one of the largest market research companies globally and has a presence in more than 100 countries.

Nielsen is a public company listed on the New York Stock Exchange (NYSE). The company’s financial status is strong, with earnings per share of $3.84 and a P/E Ratio of 27.5. In addition, Nielsen has paid a dividend every year since 2009 and has a current dividend yield of 2.3%.

2. IDC (International data group)

IDC is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. They offer comprehensive market research, consulting, and advisory services to help clients make informed business decisions.

Founded in 1964, IDC has over 1,700 analysts worldwide who provide global, regional, and local expertise on technology and industry trends. Their services include market sizing, forecasting, competitive analysis, and trend analysis.

IDC helps clients identify opportunities and challenges in the ever-changing technology landscape so they can make informed business decisions.

IDC is headquartered in Framingham, Massachusetts, with offices worldwide. They are a subsidiary of International Data Group (IDG), the leading technology media, data, and marketing services company.

Market share and annual revenue

IDC’s annual revenue was $2.4 billion in 2016, making it the second-largest market research company in the world after Gartner. The company has a global presence, with offices in more than 100 countries. It employs over 1,000 people worldwide. IDC is one of the top three providers of market intelligence, advisory services, and events in the world. They offer a comprehensive suite of services, including research, analysis, consulting, media and events.

IDC is a public company listed on the New York Stock Exchange (NYSE). It has a market capitalization of $5.5 billion. The company had earnings per share (EPS) of $1.28 in 2016, and its P/E ratio is 24.

3. Forrester

Forrester was founded in Cambridge, Massachusetts, in 1981 by George F. Colony, Dane D. Hobbs, and James W. Moore. At the time, the company’s focus was on market research and consulting services for the technology industry. The company’s first major client was IBM, which Forrester worked with to develop a strategy for the then-new IBM PC.

Since its founding, Forrester has grown into one of the world’s leading providers of research, analysis, and advisory services for the technology industry. Today, the company employs over 1,000 people worldwide and provides services to clients in more than 70 countries.

Forrester’s core offerings include research and analysis on business and technology trends, consulting services, and executive education. The company also publishes several influential industry reports, including the annual Forrester Wave report on enterprise architecture tools and the Technology Industry Outlook report.

In addition to its work in the technology sector, Forrester has also expanded into other areas such as financial services, retail, and healthcare. Forrester is now the largest research firm in the world, focused exclusively on business and technology. In addition, Forrester is a research and advisory firm that focuses on business technology.

Market share and annual revenue

Forrester has a market share of about 13% and generated $523 million in 2017. Forrester is a privately held company, so they do not disclose detailed financial information. However, they also have a smaller market share and lower revenue than some of their competitors. However, they are growing at a much faster rate, making them a serious threat in the near future.

4. Ovum

Ovum is a global information and communications technology (ICT) research, analysis, and consulting company. They provide research, analysis, and advice to ICT professionals in business, government agencies, and education worldwide. Ovum was founded in 1984 and is headquartered in the United Kingdom.

They offer a range of services, including research, analysis, consulting services; market intelligence; subscription services; training courses; and event sponsorship. Ovum’s research and analysis are based on primary research with senior industry analysts and their proprietary data. They also have a team of in-house consultants who use this research to help clients make better decisions about their ICT investments.

Ovum’s key clients include IBM, Microsoft, Oracle, Dell, BT, and Vodafone. They also have a strong presence in the public sector, with clients like the UK Cabinet Office, HM Treasury, and the Department for Work and Pensions.

Market share and annual revenue

Ovum is a private company, and its annual revenue is estimated to be around $500 million. However, according to industry analysts, Ovum’s earnings per share are calculated to be approximately $1.60, and their P/E ratio is around 24.

5. Evalueserve

Evalueserve was founded in 2001 by two entrepreneurs who had extensive experience in the technology industry. Evalueserve offers a wide range of services, including research, analytics, legal support, and knowledge management. Ever wondered how many employees this company has? Over 2,000 are spread across 18 offices around the world.

One thing that sets Evalueserve apart from other IT service providers is its focus on innovation. The company has an intense research and development department, constantly developing new ways to help its clients solve their business problems. Evalueserve also places a strong emphasis on customer service, and it has been recognized repeatedly for its outstanding customer satisfaction ratings.

The company offers a wide range of services, including legal research and analysis, patent research and analytics, financial analysis and modeling, market research and competitive intelligence, medical writing and regulatory affairs, engineering design and technical documentation, and scientific research and consulting.

Market share and annual revenue

The company has annual revenue of $287 million. It is headquartered in New York City, with operations in India, the Philippines, Poland, Romania, South Africa, Sri Lanka, the United Kingdom, and the United States.

Evalueserve is a public company traded on the New York Stock Exchange (NYSE) under EVS. The company had revenue of $287 million in 2016 and a net income of $10 million. Its earnings per share were $0.47, and its P/E ratio was 23.4.

6. G2Crowd 

G2 Crowd was founded in 2012 by the two co-founders, Godard Abel and Tracy Young. The company started as a way for businesses to crowdsource information about different software products. The idea was that companies could get real-time feedback from users about other software products.

G2 Crowd has since expanded its services and now offers a variety of products and services, including the following:

• Crowdsourced product reviews
• B2B marketing and sales solutions
• Consulting services
• Event management
• Training and education

Market share and annual revenue

Since its inception, G2 Crowd has seen rapid growth and now boasts more than 500,000 registered users and over 2 million unique visitors per month. The company’s annual revenue is estimated to be tens of millions of dollars.

G2 Crowd is a profitable company, with earnings per share (EPS) of $0.16 in 2016. In addition, the company’s stock is publicly traded, and its P/E ratio is currently hovering around 60. This indicates that investors are bullish on G2 Crowd’s prospects and believe that the company will continue to grow rapidly.

7. Alliance Data

Alliance Data Systems Corporation is an American provider of marketing solutions based in Dallas, Texas. The company was founded in 1996 as a spin-off of The Marketing Corporation. It provides services to a wide range of industries, including automotive, financial services, retail, and travel and hospitality.

Alliance Data is one of the largest providers of private label credit cards globally. More than 165 million active customer accounts in more than 30 countries. The company’s loyalty programs have more than 500 million active members.

Market share and annual revenue

Alliance Data is a publicly-traded company (NYSE: ADS) with more than 24,000 employees worldwide. It reported revenue of $10.8 billion in 2016. Alliance Data is a large, publicly-traded company that provides data-driven marketing and loyalty solutions. They have a market share of around 17 percent and annual revenue of over $6 billion. Some of their competitors include Epsilon, Acxiom, and Experian.

8. eMarketer

eMarketer is a research company that focuses exclusively on digital marketing and advertising. eMarketer’s mission is to help business leaders make informed decisions about allocating their marketing budget and how to best use digital channels to reach their target consumers.

eMarketer offers a wide range of products and services, including:

• Daily, weekly, and monthly email newsletters packed with the latest industry news and analysis
• Exclusive reports on topics such as mobile marketing, social media, programmatic advertising, and more
• Data and insights from our proprietary panel of 2.5 million internet users worldwide
• The ability to customize research and consulting services to meet the specific needs of your business

eMarketer is headquartered in New York City, with offices around the world. The company has a team of more than 200 employees, including 70+ analysts and researchers who are dedicated to producing original data and insights on digital marketing and advertising. eMarketer is independently owned and operated.

Market share and annual revenue

eMarketer is a research firm that specializes in digital marketing and media. They provide market research, insights, and internet, mobile, and digital marketing data. eMarketer is headquartered in New York City and was founded in 1996.

eMarketer has an impressive market share, with a predicted 20% of the global market share for 2020. Their annual revenue is also remarkable, totaling $100 million in 2016.

9. Experts exchange

Experts Exchange is a website where IT professionals can ask and answer questions about software, hardware, and other aspects of their profession. It was founded in 1998 by two programmers, Chuck Toporek and Bryan Tillman, to share information and help one another out with their work. The site grew quickly, and by 2000 it had more than 100,000 members. 

Today, there are more than 12 million members on the site, making it one of the world’s largest online communities of IT professionals.

Experts Exchange offers various services to its members, including a Q&A forum, articles, whitepapers, product reviews, and more. Members can also purchase a subscription to ask unlimited questions and access expert answers. Experts Exchange also offers various paid services to businesses, including software development, custom programming, and more.

Market share and annual revenue

According to the Experts Exchange website, this big company has more than 10 million registered members and more than 2.5 million unique monthly visitors. The company also claims that its members have contributed more than 1 billion answers to questions on the site.

Experts Exchange does not disclose specific figures in terms of revenue, but it has been reported that the company generated “more than $50 million” in revenue in 2016.

Related: Starbucks Competitor Analysis

Conclusion

Gartner has to work hard to stay competitive, focusing on innovation and customer satisfaction. Nevertheless, they manage to stay ahead of the curve by anticipating changes in the market and offering valuable insights to their clients.

While they may not be the most significant player in the IT market, Gartner has the highest growth rate. And with a continued focus on meeting customer needs, they’re likely to stay that way.