ConvertKit vs MailChimp: Which One is the Best for Your Email Marketing Needs?

If you’re looking for a new email marketing platform, you’ve probably heard of both ConvertKit and MailChimp. They are both popular choices, but which one is right for you?

In this post, we’ll compare ConvertKit and MailChimp to help you decide which one is the best fit for your business.

We’ll look at features, pricing, and usability to see which platform comes out on top. So if you’re ready to learn more about these two platforms, keep reading!

What is MailChimp?

MailChimp is a popular email marketing platform that allows you to send newsletters, promotional emails, and other types of correspondence to your subscribers. It’s one of the most popular email marketing platforms available, and it’s been around since 2001.

MailChimp offers a wide range of features, including automated email campaigns, A/B testing, and subscriber segmentation. It also has a user-friendly interface that makes creating and sending emails easy. And best of all, it’s free for up to 2,000 subscribers!

What is ConvertKit?

ConvertKit is a newer email marketing platform gaining popularity in recent years. It offers many of the same features as MailChimp, including automated email campaigns, A/B testing, and subscriber segmentation.

However, it also offers unique features that stand out from the competition. For example, ConvertKit allows you to create “automation automatically,” which are sequences of emails sent to your subscribers based on their actions. This can be a great way to increase conversions or engagement with your content.

ConvertKit is explicitly designed for bloggers and small business owners, so it’s perfect for those who want to grow their email list quickly and easily.

Convertkit vs Mailchimp

MailChimp is a trendy email marketing platform with over 12 million users. It has many features, including autoresponders, email templates, list management, and more.

However, it can be overwhelming for beginners, and its pricing can be expensive for small businesses.

ConvertKit is a newer email marketing platform that has been gaining in popularity over the past few years.

It’s designed specifically for bloggers and small businesses, and it has a lot of great features, including automation, tagging, list segmentation, and more. It’s also much easier to use than MailChimp, and its pricing is much more affordable for small businesses.

MailChimp Pricing

MailChimp Basic is a good choice. And you will get a free plan in which you get email support and the ability to send 10,000 emails each month. But it does not include A/B testing or basic templates, so it might not be a good fit for most businesses.

MailChimp Basic is a good choice. Mailchimp’s free plan gives you the ability to get email support and the ability to send 10,000 emails each month(With ads). The Essentials plan starts at $9.99/month for 500 contacts and 500k emails.

The Standard plan costs $14.99/month and includes sophisticated automation, while the Premium plan allows you to access all of your home for $299 per month.

ConvertKit Pricing

ConvertKit’s pricing is simple to comprehend. The cost of ConvertKit rises based on the number of subscribers you have, as well as several variations in functionality.

The most basic plan starts at $15 per month for a maximum of 300 contacts, $29 per month for up to 1,000 subscribers, $49 per month for up to 3,000 subscribers, or $79 monthly for a list of 5,000 contacts.

Those with less than 1,000 subscribers also provide a freemium plan that doesn’t include automation and only offers basic reporting.

Design

Both ConvertKit and MailChimp offer superb design options for email newsletters. However, ConvertKit takes the lead with its simple and minimalistic design. MailChimp’s design, while still good, feels a bit cluttered in comparison.

In terms of features, ConvertKit also has the edge. MailChimp offers more options for creating custom designs, but ConvertKit’s simple design makes it much easier to use. Plus, ConvertKit’s automatic tagging feature makes it easy to track who opens your emails and clicks on your links. This is a feature that MailChimp doesn’t offer.

Overall, ConvertKit is the better choice for email marketing tools and design. It’s simple, easy to use, and has some great features that MailChimp doesn’t offer. So if you’re looking for an easy-to-use email marketing software with a minimalistic design, ConvertKit is worth checking out.

ConvertKit vs. Mailchimp: Support

MailChimp offers more extensive support options. You can access support through live chat, phone, or email. ConvertKit offers email support and a knowledge base.

MailChimp also offers a vast library of resources, including webinars, ebooks, basic email templates, and more. ConvertKit offers fewer resources, but the available resources are high quality and tailored to help you succeed with email marketing.

ConvertKit vs. Mailchimp: Features

When it comes to features, ConvertKit and MailChimp are fairly evenly matched. Both platforms offer automation, list segmentation, and reporting tools. However, there are a few key differences.

With ConvertKit, you can create automation based on subscriber actions (like opening or clicking a link in an email) rather than time-based triggers like “send this email X number of days after someone subscribes.” This makes for more sophisticated and targeted automation.

MailChimp also offers the ability to send automated emails based on purchase activity (e.g., send a receipt after a purchase is made). ConvertKit does not currently have this feature.

ConvertKit also offers more built-in integrations than MailChimp. For example, you can use ConvertKit to create a subscription form that integrates with your WordPress site or automatically add subscribers to a Facebook group. MailChimp has some integrations (like Zapier), but not as many as ConvertKit.

Overall, both platforms offer a range of powerful features that can help you grow your email list and boost your business. Which platform is best for you will depend on your individual needs and preferences. Try out both platforms and see which one feels most intuitive and easy to use for you.

Email Marketing

Convertkit is an email marketing tool designed to help businesses achieve their goals using a variety of tactics that fit into different areas. It has everything you need from CRM, automation designer, and integrations for platforms like Shopify or Facebook Ads.

Mailchimp is the world’s largest email marketing service. It has over 16 million customers and sends more than 600 million emails a day. MailChimp offers excellent tools for creating beautiful newsletters, managing subscribers, tracking campaign results, and automating your email marketing tasks.

With ConvertKit, you can send an unlimited number of emails per month, while with MailChimp, the limit is 12000 emails/month for free accounts and 300000/month for paid accounts.

Landing Page builder

ConvertKit is designed specifically for bloggers and online entrepreneurs. It has a wide range of features, including creating landing pages. Landing pages are a great way to increase conversion rates, and ConvertKit is one of the best landing page builders which boost your conversion rate.

You can create landing pages with drag-and-drop simplicity, and there are a variety of templates to choose from. You can also easily integrate your landing pages with your website.

MailChimp also has a range of features, including creating landing pages. However, MailChimp’s landing pages are not easy to use as ConvertKit’s.

You need to know how to code to create a landing page with MailChimp. Additionally, MailChimp’s templates are not as user-friendly as ConvertKit’s, and they don’t look quite as good.

So, which one is the best for you? If you’re looking for a tool that makes it easy to create landing pages, then ConvertKit is the best option. On the other hand, if you’re comfortable coding your landing pages, then MailChimp may be a better choice for you.

However, overall, ConvertKit is the better tool for email marketing. It has more features, and it’s easier to use than MailChimp. So, if you’re looking for a great email marketing tool, ConvertKit is the best option.

Support

Both ConvertKit and MailChimp offer great support, with 24/7 email support and chat support during the week. However, ConvertKit offers phone support on weekdays from 9 am to 5 pm EST, while MailChimp doesn’t show it.

MailChimp does offer a knowledge base and forum, which ConvertKit does not. However, ConvertKit offers more training options, such as video tutorials and webinars. Overall, both platforms provide great support, but ConvertKit’s phone support during the weekday may be better for some businesses.

Email Automation

Email automation is the process of using an email marketing tool to send predetermined emails to customers or potential customers. This can be a great way to save time and do marketing automation. Several different email marketing software is available, but two of the most popular are ConvertKit and MailChimp.

ConvertKit is a relatively new program that has been gaining in popularity lately. It is designed specifically for bloggers and content creators and offers various features, including email automation, landing pages, and form building.

MailChimp is a well-established program that has been around for many years. It offers a wide range of features, including email automation, list management, and targeted ads. However, it can be a bit more complicated to use than ConvertKit.

So which program is right for you? If you are a blogger or content creator who wants to automate your email marketing, then ConvertKit is the best choice. On the other hand, if you are an experienced marketer who wants more flexibility and options, then MailChimp may be better for you. Ultimately, it depends on your individual needs and preferences.

Email Templates

Email templates can be a huge time saver when sending out multiple emails. They allow you to create a skeleton for your email, which you can then fill in with the specific information that each recipient will receive. This can save you a lot of time because you won’t have to repeatedly type out the same thing.

There are a few different ways to create email templates in ConvertKit. The first is to create a template right in the ConvertKit email editor. This is an excellent option if you only have a few frequently used templates.

You can also create a template as part of a more extensive sequence. This is a great option if you want to create a specifically designed template for a particular campaign.

MailChimp also allows you to create templates right in the editor. However, MailChimp offers a few more options for creating templates. For example, you can create a template based on a specific merge tag. This is an excellent option if you want to personalize your email for each recipient. You can also create different versions of your template, perfect if you’re testing out other subject lines or designs.

Winner: MailChimp! They offer more options for creating email templates and allow you to personalize them for each recipient.

Convertkit vs MailChimp: Reporting

Reporting is an important aspect of email marketing. When you are using ConvertKit, you will be able to see how many people have opened your email, clicked on a link, or unsubscribed. MailChimp offers similar reporting options, as well as the ability to track how much revenue your email campaigns have generated.

Which platform provides better reporting? That depends on your needs. For example, ConvertKit offers more detailed information about who is opening and clicking on your emails. However, MailChimp offers more comprehensive data about your campaigns’ performance overall.

Segmentation

One of the critical advantages of ConvertKit is its ability to segment subscribers based on their interests. So, for example, you can create a group of subscribers who are only interested in learning about new recipes and send them to content specifically tailored to that interest.

MailChimp offers some basic segmenting options, but it’s not as comprehensive as ConvertKit. If you want to target your messages more effectively, ConvertKit is the better choice.

A/B Testing in Convertkit vs Mailchimp

A/B testing is a way of comparing two versions of something to see which is more effective.

Email marketing platforms like ConvertKit and MailChimp offer A/B testing, which allows you to test different subject lines, email content, or even delivery times.

Which platform is best for your needs? A/B testing can help you decide.

ConvertKit is known for its easy-to-use automation features, which can help you create complex workflows with just a few clicks.

MailChimp offers more templates and integrations than ConvertKit, making it a great choice if you want to use your email marketing solution to power other aspects of your business.

However, ConvertKit’s lower price tag may decide for some businesses.

ConvertKit vs MailChimp: Registration forms

Both ConvertKit and MailChimp offer registration forms, but some clear differences.

MailChimp’s form builder is straightforward to use. You can drag and drop fields onto your form, and there are plenty of templates to choose from. However, the pop-up forms are plain-looking, and you can’t add custom CSS to them.

ConvertKit’s forms are not as easy to use as MailChimp’s, but they are more customizable. For example, you can add custom CSS, change the color scheme, and add your logo. You can also choose whether or not to show the subscribe button on the form.

Related: VBOUT Review: All-in-One Marketing Automation Platform

The Bottom Line: Convertkit Vs MailChimp

When it comes to ConvertKit vs MailChimp, both offer unique features that can be highly beneficial for your email marketing needs. However, we believe that ConvertKit is the better option in most cases.

It’s more user-friendly and offers powerful automation features that make it easy to create complex workflows. If you’re looking for a tool that will help you grow your email list and boost conversions, then ConvertKit is worth considering.

That said, MailChimp is still an excellent option for businesses just starting or those with a smaller budget. It’s more affordable and offers a wide range of templates and integrations to help you get your email marketing campaign off the ground.

So, which tool is right for you? Ultimately, it depends on your individual needs and budget. But we hope this comparison has helped you make an informed decision about which platform is best suited to your business.

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