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In sales, time is crucial, and having a consistent flow of quality leads is vital for business growth. However, not all leads are equal, and chasing unverified or low-quality leads wastes valuable resources. Verified leads offer a solution – leads that have been thoroughly vetted and are more likely to convert into paying customers.
In this article, we will discuss the importance of verified leads for sales teams and provide tips on generating and validating high-quality leads. By the end of this article, you will have a better understanding of verified leads and how they can benefit your sales team.
Understanding Verified Leads
Verified leads are an essential part of any successful sales strategy. As the name suggests, verified leads are leads that have been verified and authenticated to ensure that they are genuine and worth pursuing. This means that they have gone through a process of lead validation, which involves testing the information to see whether it’s legitimate.
The lead validation process is essential because it helps to weed out fake leads, poor quality leads, and invalid leads. These types of leads can be costly and time-consuming for sales teams to pursue, as they often result in dead-end phone calls and wasted resources. By using verified leads, sales teams can focus on contacting potential customers who are more likely to convert, saving both time and money.
How Leads are Verified
Leads can be verified in several ways, including phone verification, email verification, and using specific criteria to filter potential leads. Phone verification involves calling potential leads to confirm that their contact information is accurate and that they are a genuine potential customer. Email verification involves sending an email to the potential lead and verifying that it is a legitimate email address.
Using specific criteria to filter potential leads involves looking at factors such as job titles, company size, and industry to determine whether the lead is worth pursuing. This process can be automated using lead capture forms on landing pages, which ask potential leads to provide specific information to determine whether they are a good fit for the product or service being offered.
Types of verified leads
To generate high-quality leads, it’s essential to understand the various types of verified leads. Each type has unique characteristics and requires a specific approach for effective lead generation. Businesses can target the right audience by tailoring marketing and sales strategies accordingly. Here are the most common types of verified leads:
• Verified Real Estate Leads
Verified real estate leads refer to people looking to buy a property with the help of real estate professionals. Real estate leads typically have large purchasing power for a one-time purchase and are looking for real estate professionals who can find them the most affordable, best-located property.
Related: Generating Leads in Real Estate
• Verified B2B Leads
Verified B2B leads are companies or company representatives identified as potential customers and have already passed email verification processes. These leads are typically high-value and have the potential to generate substantial revenue.
• Verified Travel Leads
Verified travel leads are users looking for transportation and accommodations for an upcoming journey. These leads are fairly common and are less likely to become long-term customers. Instead, they will typically look for the best deal from multiple sources in a short amount of time.
• Verified Franchise Leads
Verified franchise leads are genuine users looking to buy a franchise to start a new business. These leads also have greater purchasing power and often spend a long time looking at different franchisors before making a purchase.
• Verified Mortgage Leads
Mortgage internet leads are users potentially interested in getting a large loan by using a piece of property as leverage. These leads are among the most expensive and will require a combination of strong lead generation and networking to be found.
• Verified Auto Leads
Automotive leads are prospects who are in the market for a new vehicle. These sales leads will often spend some time comparing prices and educating themselves before buying a new vehicle and will often restart the whole search process before every purchase.
In addition to these specific types of verified leads, it’s important to note that there are also different methods for verifying leads. These include:
- Phone verification: Ensuring that phone numbers are legitimate and belong to the prospect they’re associated with.
- Email verification: Confirm that email addresses are valid and belong to the prospect they’re associated with.
- Specific criteria: Creating a set of criteria that potential leads must meet to be considered verified leads.
Where to Find Verified Leads
Finding verified leads can be a challenge for businesses, but there are several methods to consider. In this section, we will discuss the most effective ways to find and use verified leads.
→ List Building Software
One of the most popular and effective ways to find verified leads is through list-building software. List-building software uses publicly available data to create curated lists of potential leads based on specific criteria, such as industry, job titles, or location.
UpLead is a popular list-building software that provides high-quality B2B contact and company data. UpLead verifies emails in real-time, ensuring only verified leads are charged. Other list-building software options include ZoomInfo and Lead411.
→ Lead Generation Companies
Lead generation companies specialize in finding and verifying leads for businesses. These companies offer a range of lead generation and lead validation services, including phone and email verification, lead scoring, and lead capture forms.
IzmoLeads is a lead generation company that employs next-gen audience profiling and web analytics to deliver high-converting franchise leads. Verified Real Estate Leads is another company that specializes in generating and verifying real estate leads for real estate agents.
→ Referrals and Networking
Referrals and networking are excellent sources of verified leads. Encouraging current customers to refer friends and colleagues can be an effective way to generate new leads while increasing lead quality.
Networking at events and conferences is another way to connect with potential customers and generate new leads. Attendees at these events are often interested in specific industries or topics, making them highly targeted potential leads.
→ Landing Pages
Using landing pages with lead capture forms is an effective way to generate leads. Lead capture forms can be customized to include specific fields, such as company name or job title, allowing businesses to gather more detailed information about potential leads.
Related: How to Generate Leads for Your Business
Best Practices for Finding and Using Verified Leads
When looking for and using verified leads, businesses should consider the following best practices:
- Use lead verification filters to remove bad leads and poor quality leads.
- Focus on lead quality over lead quantity to improve conversion rates.
- Use lead validation services, such as phone and email verification, to ensure lead information is accurate.
- Utilize real-time verification to ensure leads are up-to-date.
- Consider partnering with real estate agents or other industry professionals to generate targeted leads.
Best Practices for Validating and Using Verified Leads
Once businesses have found and verified potential leads, it’s important to ensure the leads are of high quality and to use best practices for contacting and converting them into customers. In this section, we will discuss the best practices for validating and using verified leads.
→ Importance of Lead Quality Scores
Lead quality scores are essential for measuring the effectiveness of lead generation and validation efforts. Lead quality scores are based on several factors, including lead source, lead behavior, and lead demographics. By tracking lead quality scores, businesses can identify the most effective lead sources and strategies and make necessary adjustments.
→ How to Validate Leads
Lead validation is the process of verifying lead information to ensure it is accurate and up-to-date. The lead validation process includes email verification, phone verification, and lead scoring.
Email verification involves sending an email to the lead’s email address and verifying that it is valid and belongs to the lead. Phone verification involves calling the lead’s phone number to ensure it is valid and belongs to the lead. Lead scoring involves ranking leads based on their behavior and demographics.
Best Practices for Contacting Verified Leads
When contacting verified leads, businesses should follow best practices to improve their chances of converting the lead into a customer. These best practices include:
- Personalizing communication with the lead by using their name and addressing their specific needs.
- Following up with the lead promptly to keep them engaged.
- Providing additional information and benefits about the product or service to increase the lead’s interest.
- Focusing on the customer and their needs rather than just making a sale.
Common Mistakes to Avoid When Using Verified Leads
While using verified leads can be effective for generating new business, there are common mistakes to avoid. These mistakes include:
- Focusing too much on lead quantity over lead quality, can lead to a lower conversion rate.
- Using a one-size-fits-all approach to communication can come across as impersonal and turn off potential customers.
- Failing to follow up with leads in a timely manner, can cause them to lose interest.
Measuring the Effectiveness of Verified Leads
Measuring the effectiveness of verified leads is essential for improving lead generation and validation efforts. The most important metric for measuring the effectiveness of verified leads is the conversion rate, which measures the percentage of leads that become customers. Other metrics to consider include lead quality scores, the number of potential customers, current customers, and long-term customers.
Conclusion
Verified leads are vital for businesses looking to generate more sales and revenue. By using lead generation strategies prioritizing quality over quantity, businesses can increase their chances of converting leads into long-term customers.
To effectively use and validate verified leads, businesses should prioritize lead quality and have a system for regularly verifying leads. By using list-building software, lead generation companies, referrals, and landing pages, businesses can easily verify potential leads and focus on those that have expressed interest in their products or services.
Ultimately, the goal of using verified leads is to generate more sales and revenue. By following best practices for finding, validating, and using verified leads, businesses can maximize their resources and grow their customer base. With a focused approach and commitment to lead quality, businesses can take advantage of the benefits of verified leads and achieve long-term success.
