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As a small business owner, entrepreneur, or SaaS business, text messaging has become an essential tool for communication with customers and clients. With the rise of automated texting and text message automation, it has become easier than ever to send scheduled text messages to your audience.
However, with this convenience comes the challenge of writing effective text messages that engage and inform your audience. In a world where people receive an average of 90 text messages per day, it’s more important than ever to ensure that your text messages stand out and deliver the desired impact.
In this article, we will be sharing 6 tips for writing an effective text message to help you get the most out of your automated SMS marketing strategy. Whether you’re new to text messaging or an experienced user, these tips will help you to write text messages that engage, inform, and motivate your audience.
So, let’s get started!
1. Compelling Calls to Action
It is important to keep the message short and to the point when writing text messages. This is because people are likely to delete a text message that is too long or does not immediately grab their attention. To write effective text messages, you should aim to keep the message under 160 characters and ensure the call to action is clear and concise.
Developing compelling calls to action is one of the most important tips for writing effective text messages. A call to action is a request or suggestion that encourages the recipient to take a specific action, such as clicking a link, visiting a website, or purchasing. The more compelling your call to action is, the more likely people will take the desired action.
When developing your call to action, it is important to be creative and to think outside the box. For example, you might use a sense of urgency to encourage people to take action, such as by offering a limited-time discount or a free trial. You might also use humor or a clever play on words to make your call to action more memorable.
Another way to improve the impact of your text messages is to use automated texting services. Automated texting services can help you send text messages on a schedule, which is useful for sending reminders, promotions, or other messages. These services can also help you to automate your texting campaigns, making it easier to reach your target audience and manage your text messages.
2. Create Messages with Value
One of the keys to writing effective text messages is to create messages with value. This means that your text messages should be more than just advertisements or promotions. They should provide your customers with information or content that is of interest to them and that they find useful.
For example, you might send a text message that provides a tip or trick for using your product, or you might share a new article or blog post that you think would be of interest to your customers. By providing value in your text messages, you can build trust and loyalty with your audience and ultimately drive more business for your company.
One of the benefits of creating messages with value is that it helps to build a relationship with your customers. By providing valuable content, you demonstrate that you care about your customers and are interested in helping them in some way. This can help to establish trust and credibility, which can be critical in securing repeat business and long-term customer loyalty.
Another important consideration when writing text messages is to keep them short and to the point. Text messaging is designed for short, quick bursts of information, so it is important to avoid writing lengthy, wordy messages. Instead, aim to keep your messages concise and focused, using clear and simple language that is easy to understand.
Text message automation can be a powerful tool for small business owners and entrepreneurs. With automated texting, you can schedule your messages in advance and ensure they are delivered at the right time. This can help save time and resources and ensure that your messages are delivered when your customers are most likely to be engaged and receptive to your message.
However, it is important to use text message automation wisely. If you send too many automated messages or if you send them too frequently, your customers may become annoyed or overwhelmed. To avoid this, be mindful of the frequency of your messages and ensure they are relevant and valuable to your customers.
3. Short and Simple Messages
One of the most effective tips for writing effective text messages is to keep your messages short and simple.
A key benefit of short and simple text messages is that they are easy for your target audience to read and understand. When you write text messages that are too long or too complex, your audience will likely lose interest and simply delete your messages without taking action. On the other hand, short and simple text messages are much more likely to grab your target audience’s attention, especially if they are well-written and relevant to their interests.
Another advantage of short and simple text messages is that they are much more likely to be read and acted upon in a timely manner. When you write text messages that are too long or too complex, it can be difficult for your target audience to take action, as they may need to spend more time reading and thinking about your message before they can respond. This can result in missed opportunities, as your target audience may forget about your message or simply move on to other things.
In order to take advantage of the benefits of short and simple text messages, it’s important to focus on writing messages that are concise and to the point. You should avoid using complex language or technical jargon, as this can make your messages difficult to understand. Instead, you should focus on writing messages that are clear, concise, and easy to read. You should also consider using images or other visual aids to help get your message across, as this can make your messages more engaging and memorable.
Finally, it’s important to remember that text message automation can help you to send effective text messages on a regular basis. By using automated texting services, you can schedule text messages in advance so that they are delivered to your target audience at the right time and in the right format.
This can help you to reach your target audience with timely and relevant messages, even if you are busy with other tasks. Additionally, automated texting services can help you to keep track of your message open rates so that you can see how effective your messages are and make changes as needed.
4. Choose Wording Carefully
The words you choose can make all the difference when it comes to the success of your text message marketing campaign. Text messages have a limited character count, so it is important to use your words wisely. Additionally, text messages are typically read quickly, so you need to grab your audience’s attention with the first few words.
When writing text messages, it is important to choose words that are clear and concise. This will help your message to be easily understood and remembered by your audience. Avoid using overly complicated language or words that your audience may not be familiar with. Additionally, avoid using slang or abbreviations that may not be understood by everyone.
It is also important to personalize your text messages whenever possible. This can be as simple as including the recipient’s name in the message or tailoring the message to their specific interests or needs. Personalization can help to increase the effectiveness of your text message marketing campaign, as it makes the message feel more relevant and important to the recipient.
Using automated texting services can be a great way to ensure that your text messages are sent at the right time and with the right wording. Automated texting services allow you to schedule text messages in advance, so you can make sure that your messages are sent at a time when they are most likely to be read and acted upon. Additionally, text message automation can help to ensure that your messages are consistent and that your brand messaging remains consistent across all channels.
When choosing your wording for text messages, it is also important to consider the tone of your message. Text messages should be friendly and conversational as if you are speaking directly to the recipient. Avoid using formal or business-like language, as this can make the message feel impersonal and uninviting.
5. Write for the Right Audience
When it comes to writing text messages, it’s essential to have a clear understanding of your target audience. Who are they, what do they care about, and what motivates them to take action? By understanding your audience, you can write text messages that are relevant and appealing to them, increasing the chances that they will respond.
To write for the right audience, it’s important to focus on their specific needs and interests. For example, suppose your target audience is busy entrepreneurs. In that case, you might write text messages that offer quick and easy solutions to their common problems, such as time management or productivity tips. On the other hand, if your target audience is technology-savvy millennials, you might write text messages that promote the latest and greatest tech products.
Another key factor in writing effective text messages is to be concise and to the point. Remember, text messages are a quick and convenient form of communication, so it’s important to get your message across as quickly and efficiently as possible. Avoid using industry jargon or overly complex language; instead, focus on writing text messages that are easy to understand and actionable.
When writing text messages, it’s also important to consider the tone and voice of your message. Depending on your target audience, you might choose to write in a more casual, conversational style, or you might opt for a more professional and straightforward tone. Whatever tone you choose, it’s important to be consistent and maintain a consistent voice throughout your text messaging campaigns.
In addition to writing for the right audience, it’s also important to consider the impact of automation. While automated texting can be a convenient and efficient way to reach your target audience, it’s important to ensure that your text messages are personal and engaging. You can use text message automation to schedule text messages but add personal touches, such as custom images or unique offers, to keep your audience engaged and motivated.
6. Optimize your messaging schedule
The first step to optimizing your messaging schedule is understanding when your customers are most active and receptive to receiving text messages. This information can be gathered through customer data, such as purchase history and previous interactions with your business. By identifying when your customers are most active, you can schedule your text messages to be sent during these peak engagement times, increasing the likelihood that they will be seen and acted upon.
Another important factor to consider when optimizing your messaging schedule is the frequency of your text messages. Sending too many text messages can result in customers becoming overwhelmed and ignoring future messages while sending too few messages can result in a loss of engagement. It’s important to find the right balance between frequency and relevance, ensuring that your customers receive valuable and relevant information without feeling overwhelmed.
Automated texting and text message automation can be an effective way to optimize your messaging schedule and ensure that your text messages are delivered at the right time and frequency.
Automated texting systems allow you to schedule text messages in advance, ensuring that your messages are sent out at the right time and frequency without the need for manual intervention. With these systems, you can set up automated campaigns based on specific triggers, such as a customer’s purchase history or specific dates, to ensure that your text messages are always relevant and timely.
Scheduled text messages can also be used to manage customer expectations and build trust. By sending text messages at regular intervals, you can create a sense of reliability and consistency for your customers. This can help to build trust and improve customer engagement, leading to increased conversions and sales.
By following these tips, you will learn how to write text messages that:
- Capture your audience’s attention
- Convey your message clearly and concisely
- Encourage your audience to take action
- Foster a positive relationship with your audience
- Maximize the impact of your automated texting strategy
Related: Best SMS Marketing Platforms
Writing an effective text message is important for small business owners, entrepreneurs, and SaaS business owners. With the right strategies, you can write text messages that are engaging, informative, and well-received by your target audience.
By taking advantage of text message automation and scheduling your messages in advance, you can save time and effort while still delivering effective messages that connect with your audience. This can be particularly useful for businesses that need to send out regular updates or reminders to customers.
Whether you are writing to customers, employees, or partners, the tips and strategies outlined in this article can help you to write effective text messages that achieve your goals and drive success for your business. From crafting a clear message to personalizing your texts and using a strong call-to-action, there are many tactics you can use to make your text messages more impactful.
So go ahead and start putting these tips into practice, and take your text message marketing to the next level! With a little effort and the right approach, you can create text messages that truly resonate with your audience and help you to achieve your business objectives.
Philip Portman is the founder/CEO of Textdrip, a business texting platform for insurance, mortgage, real estate, and solar sales. He has created several startups from the ground up like; landlineremover.com, argosautomation.com, and recruitdrip.com. He is a leading expert in SMS marketing and automation in digital marketing.
Author Linkedin profile: www.linkedin.com/in/philportman
Author website: www.philportman.com
Product Marketing Dept.