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On average, a person sees 6000–10000 advertisements every day. Customers like the products they see in advertisements. Some people follow brands and items because they are actively interested in them and buy them right away, while others plan to buy something later.
You must capture both of these customers’ purchasing intents as an eCommerce business owner or a digital marketer. What is the intention to buy? It is a calculation of the likelihood that a customer will buy a good or service. Based on a consumer’s desire to make a purchase, it assists a firm in pursuing potential clients and generating leads.
We’re going to share some tactics in this article that you may use to gauge these shoppers’ intent to buy.
Techniques for Gathering Consumers’ Purchase Intent
The following are techniques that can be used to gather consumers’ purchase intent:
1. Keep an eye on who is visiting your website and from what source
eCommerce businesses receive traffic from various sources, including social media platforms like Facebook, Instagram, and Twitter, blogs, emails, and much more. You must monitor visitors’ behavior on your website and their source of origin to determine their desire to make a purchase.
Keep track of the items they’re looking at and the pages they spend the most time on. You will gain knowledge of their interests thanks to this. This is where conversion tagging and analytics come into play.
All of the aforementioned data is gathered with the aid of analytics and conversion tracking. You can learn more about your site users by gathering data on their activity, devices, demographics, and content consumption.
You can use this information to target customers and provide them with material that moves them to the next stage of your sales funnel. But more significantly, it will enable you to determine whether your advertising efforts are bringing the correct kind of customers to your website.
Here is a diagram that illustrates the stages of a sales funnel.
2. Configure pixel retargeting and remarketing
Visitors to your online store don’t necessarily buy something the moment they arrive. Even if customers are interested in your products, they can decide to leave as soon as they put one in their shopping basket. According to studies, 69.57% of shoppers abandon their carts on average across numerous stores.
In contrast to a physical business, you are not there to push people to make a purchase. A customer may require numerous days, weeks, or visits before making the purchase. Therefore, as the owner or the marketer of an eCommerce store, it is your responsibility to keep bringing up the product until they decide.
Retargeting and remarketing pixels can be useful in this situation. Remarketing and retargeting pixels are pieces of code that can be added to the eCommerce store’s backend, allowing you and search engines to learn about the customer’s interests.
It then enables you to create ad campaigns highlighting the products these customers have expressed interest in while following them on the internet and on social media. You may encourage these customers to return to your store and complete their purchases by sending them frequent reminders, similar recommendations, and sometimes extra discounts.
Recall how a bag you borrowed last week seems to be following you around at the moment.
Here is what transpired when the automaker Mazda used dynamic retargeting to boost sales. In addition, retargeting increased the value of their car sales by 98% when compared to the offline sales. Their tailored advertising had approximately 20% interaction.
But best practices must also be followed while setting up retargeting advertisements.
Solutions like BayAds make it simple to run highly effective retargeting advertisements. The software helps you quickly increase conversions from visitors by enabling you to set up retargeting campaigns, display advertising, track consumers, and more.
3. Enable Out-Of-Stock Product Subscriptions for Visitors
There can be instances when a popular or trending item keeps customers coming to your store. However, if it sells out, you risk losing these potential customers to a competing online retailer.
According to studies, 91% of customers who shop at one eCommerce site and then go to another never go back to the first. The search rankings (SERP) that your store may have developed over time will also decrease because of this bounce rate.
Online retailers must maintain steady sales to prevent a drop in their rankings. By including a “Subscribe to restock notice” button, you can keep customers’ attention even if the desired product is out of stock and prevent them from purchasing from your rivals.
A “Subscribe to restock alert” button will appear next to the product when a consumer expresses the desire to buy the item but it is out of stock.
To receive notifications when the product is refilled, they can give their contact information, such as an email address, phone number, or Facebook account.
This is possible with applications like Back In Stock – Restock Alerts from Appikon. Using the app, you can modify the back-in-stock button that appears on your product pages. It then assists you in setting up automated replenishment alerts across numerous channels, including email, web push, and SMS, once you have captured user intent.
4. Use pre-orders to gather purchase intent
What if you could sell goods before they were listed in your store? Pre-ordering is a tried-and-true strategy that works wonderfully for online stores. With this approach, companies like Samsung, Tesla, Apple, and the gaming sector have had remarkable success.
Products that are in the development or manufacturing stages, popular things that are selling quickly and may soon run out of supply, hot sellers that are running out of stock, and other products for which customers have a high purchase intent can all be sold by brands.
While you permit clients to order things that might not be readily available, you also secure your revenue and discourage them from considering alternative possibilities. But it takes a little prodding to convince a customer to place a preorder. The method will immediately attract more customers if you pair it with free shipping, an early bird discount, or a freebie.
But before adding the pre-order feature to your website, you must accept online payments. You can find guide on what is payment processing and how to accept payments online on pay.com. Pre-Order Today by Appikon is a simple-to-use tool for Shopify stores that allows you to use this strategy. You can simply manage these pre-orders on the admin dashboard of Shopify. You will be able to add a pre-order button to your product pages.
5. Add shopping to Instagram posts.
93% of buyers say that a product’s outside appearance is a major determining factor in their decision to buy. The human brain is drawn to visually appealing things.
Consider this: a large portion of our purchases, whether deliberate or impulsive, are driven by an item’s appearance. This is where a platform like Instagram can aid in boosting your sales.
Why not track visitors’ purchase intent when they express interest in a product and encourage them to make a purchase? Allow customers to purchase the things they see on your Instagram page in addition to letting them view’ them.
This is how:
- Tag your posts with stores
- Use your Instagram post to lead customers to your online business.
- Examine the choices on Instagram to see how influencers might make their products shoppable as well.
- Create an Instagram store
The straightforward software BayPics provides sophisticated tools for boosting Instagram post engagement and revenue. The software enables you to optimize your shoppable posts to increase sales and engagement by embedding your store’s Instagram feed on the homepage, product listing page, and product catalog page.
6. Utilize email pop-ups to engage departing visitors.
When you are going to leave a website, you may have noticed a pop-up. Most frequently, these pop-ups ask for your email information so they can sign you up for newsletters and offer you a discount on your first purchase in exchange.
Even though this tactic is rather dated, it nevertheless works well for generating interest in your brand among consumers. Popups typically convert at a rate of 9%. However, others claim that when applied properly, conversion rates can reach 50%.
The benefits of the app Behavioral Pop-Up are well known for assisting eCommerce marketers in better understanding their clients, displaying the appropriate message at the proper time, enhancing their propensity to make a buy, and boosting conversions. Simply use conversion-focused pop-ups that are not invasive.
Should Your Attention Be on Gathering Purchase Intent?
The majority of eCommerce shops invest a lot of money in attracting customers. They spend thousands on advertising, email marketing, digital marketing, product launch campaigns, and other strategies. If you’re going to spend that much, you might as well get the visitors’ and customers’ purchase intent before you lose them again and have to spend thousands of dollars trying to get them back.
Conclusion
In this digital world, it is crucial to understand how to increase purchase intent on your e-commerce site. Using the proper techniques can inspire confidence in potential customers and make them more likely to buy from you. Do you have any other tips for increasing purchase intent? Let us know in the comments section below.
