Who is Theodore Levitt? (Everything you need to know about this legend)
This blog post briefly looks at some of the basic facts surrounding Theodore Levitt's life, work, and impact on marketing.
This blog post briefly looks at some of the basic facts surrounding Theodore Levitt's life, work, and impact on marketing.
Is your business falling victim to marketing myopia? Find out why focusing solely on profits can be detrimental in the long run and learn how to avoid this trap.