GetResponse claims to be the easiest newsletter tool available, with a tonne of professional attributes. This is a huge claim, particularly as their prices are so competitive. The Polish-based firm’s worldwide reach extends to 182 countries and claims to involve over 1 billion subscribers every month!
Feature-wise, they do boast a lot more than most other e-mail marketing solutions. From easy A/B testing to personalized landing pages; thorough style testing to video e-mail marketing.
The landing pages are specifically fascinating as they are part of Conversion Funnel, a brand-new attribute that cares for web traffic generation and can also work as an online store, including payment processing. Another feature worth discussing is their automation, enabling innovative computerized projects based on triggers/conditions such as sales and even location. Other tools use automation, but most are not as powerful or easy to use.
On higher-tier plans, you also obtain accessibility to their webinar attribute, along with an inbuilt CRM – additionals you don’t typically see in e-mail marketing systems. It was definitely adequate to catch our interest and, eventually, our business (we now utilize GetResponse for most of our automated projects). So let’s take a deeper study of this tool.
GetResponse has won numerous honors and has been featured on CNN, Forbes, and Huffington Post (amongst many other media).
What is GetResponse?
GetResponse is an e-mail marketing application that enables you to:
In the last few years, nonetheless, GetResponse has shifted its focus substantially: the product currently intends to be more of an ‘all-in-one’ e-commerce and a marketing option instead of just an email marketing tool.
GetResponse serves more than 350 000 paying customers in 182 countries worldwide and reports over 1 billion subscribers each month.
What Types of Plans Does GetResponse Offer?
GetResponse plans are offered on a month-to-month basis. GetResponse provides a variety of premium plans, particularly Email, Pro, Max, and Enterprise. There’s also a totally free plan that you can pursue for 30 days and build an email list of up to 250 subscribers. For the paid plans, prices enhance based upon the dimension of your list. GetResponse plans are available on a month-to-month basis. Paying ahead of time for 1 or 2 years permits you to save up to 18 or 30 percent, respectively.
The drawback with enrolling in yearly or semiannual plans is that GetResponse does not supply reimbursement for terminated accounts. Unless you’re planning on staying with this email marketing platform for the foreseeable future, it’s finest to stick with the pay-as-you-go billing cycle.
Core Functions that Come with All Plans
When it comes to features, GetResponse provides many valuable functions. Naturally, some features are only offered with particular plans.
The following are the major features to expect from this autoresponder program no matter the plan that you choose to settle for:
1) Autoresponder 2.0
GetResponse gives the 2.0 autoresponder, which automatically sends out messages based upon certain variables. You can set up the autoresponder to send out newsletters on a detailed day or broadcast special marketing messages to subscribers on their birthdays.
GetResponse also includes in-depth guides on exactly how to use their 2.0 autoresponder, which will help you increase subscriber involvement.
2) Email Editor
As with many email marketing systems, GetResponse includes an email development tool. The email creator/editor allows you to compose messages from scrape or select numerous pre-designed design templates.
Various other handy functions that come with the GetResponse Email Creator include editing HTML code or preview the message before sending it out and the spam mosaic tool. Once you’re done creating your email message, you can relay the message instantly to selected get in touch with.
Alternatively, you can make use of the time travel feature to send out messages at a later time. This tool segments contacts by time area after providing messages when recipients are likely to check their mail.
3) Landing Page Creator
GetResponse goes beyond offering autoresponder services. It additionally provides the landing web page creator as an additional tool should you require such a feature. Yet, this comes with an extra price.
GetResponse is versatile with its landing page creator because you can select to host your page free of charge on a GetResponse subdomain or a various web server of your own deciding on. The landing page creator is very intuitive too. It lets users modify page aspects with simple drag-and-drop tools.
4) A/B Split Testing
You can utilize GetResponse to run a collection of tests to help you send out the most effective messages to contacts. This can be attained via A/B split tests that allow you to attempt out various newsletters, subject line variants, e-mail material, time of sending, and many other elements.
5) RSS to Email
The RSS to email function instantly sends out messages to your blog audience every time you publish a new post. This feature boosts readership, but it can also enhance interaction and conversions when used effectively.
Even more Features
Here’s a more detailed look at some of GetResponse’s other features.
Like the landing page and e-mail creators, the GetResponse form builder is a basic WYSIWYG (what you see is what you obtain) interface with drag-and-drop aspects. It’s a great device for creating sign-up forms for Facebook as well as websites.
The autoresponder automatically sends out opt-in messages whenever new contacts subscribe to your email listing.
A great e-mail marketing platform should have reliable checklist management features. The GetResponse group understands this need, so they created their program with many attributes to help marketers manage their client listing.
You can use innovative segmentation to split contacts into different or overlapping subgroups and also, after that, develop targeted email marketing campaigns made for pertinent engagement and conversion. What’s more, GetResponse also enables you to import contacts from third-party applications or send out studies to members on your newsletter.
The contacts area makes it possible to add custom-made fields to your contact list and also perform searches. You can also blacklist the email addresses of contacts you do not want to receive email campaigns or follow-ups.
The GetResponse Email Creator comes with even more than 500 templates. You can use the editor to generate very aesthetic emails that work with mobile and desktop computer devices.
You can also edit the HTML code to create forms to customize additionally.
Although the image editing functions are not that sophisticated, they still enable you to explore a drag-and-drop toolbar that can include photos as well as buttons in your email messages. GetResponse’s e-mail creator also uses the alternative to save elements as snippets for later usage. Users that know their method around HTML can code their very own templates.
You’ll Get some Unique Testing Tools.
The Inbox Preview function is a great addition for those that pay great focus to detail. It allows you to obtain a preview of exactly how e-mail messages will look on different mobile as well as desktop devices in addition to various email customer programs.
Before sending the message, you can additionally run a “spam check” scan. This offers a spam score after finding components that may get your messages flagged as spam.
Get the Right Message to the Right Customer with Marketing Automation.
One of the most vital offerings of GetResponse is their marketing automation. This enables you to develop guidelines for a series of email interactions conveniently. Instead of every consumer obtaining the same message despite their actions, they will certainly receive messages (that you develop ahead of time).
For instance, a recipient who does not open an email for 2 weeks might receive a different follow-up message than one that did.
Making use of these easy flow-chart-like tools, you can win back clients, identify leads, send out convincing messaging to individuals that abandon carts in your online store, develop qualification actions that activate subsequent messages, and a lot more.
What Kind of Customer and Technical Support is Available?
The consumer assistance service from GetResponse is typically good. Most consumers rate the company’s support services highly.
GetResponse won the 2013 Bronze Stevie Award in classifications such as customer service team of the year, consumer solution division of the year, the finest use of innovation in client support, and advancement in client service.
GetResponse support resources:
GetResponse’s support team can be by the phone, weekdays from 9 am to 5 pm EST. Alternatively, live chat and also e-mail assistance are readily available 24/7/365. Messages sent out using the contact form are responded to via e-mail.
The GetResponse Learning Center has a lot of practical sources, such as 1-3 minute video clip tutorials and searchable FAQs in addition to downloadable whitepapers, manuals, and reports.
What GetResponse does not have in forum assistance it makes up for with its regular Live Webinars. Real-time Webinars educate users on various facets of using the GetResponse autoresponder and also email marketing in general.
GetResponse takes client support where most online marketing experts like to hang out: social media. Its assistance team often reacts to comments and also questions on Facebook.
Each week, GetResponse releases blog messages on its website to share pointers and review trending subjects in the email marketing scene.
The blog gives excellent support for those who wish to stay on top of the most up-to-date email marketing trends.
Act with Analytics and also Reporting Tools
With GetResponse coverage tools, it’s possible to measure your e-mail campaign’s success or lack thereof. The Email Analytics web page generates a couple of basic reports regarding your email campaign and displays all your statistics on a single page.
For example, the tracking tools record the number of individuals who open your emails, unsubscribe, complain, or clicked web links. You can even create line and bar graphs detailing essential metrics like bounce as well as click-through rates.
GetResponse offers its own monitoring code that you can embed on specific internet pages to track conversions, downloads, or other occasions. The tracking tool sustains Google Analytics integration also.
You can watch members on your mailing listing who have executed a certain activity, subscriber list development reports comparing previous campaigns, desktop computer vs. mobile task, and several other autoresponder data.
Pros and Cons
- No refunds on annual plans upon cancellation.
- Landing pages are not totally free. Nonetheless, this isn’t a demand to register for the autoresponder packages.
GetResponse offers lots of useful features that have exceeded what a lot of marketing professionals would certainly expect from an e-mail marketing solution provider. There are plenty of special functions that make GetResponse stand apart, not the very least of the landing page creator and the capability to engage your contacts via real-time webinars.
For those wanting to save money with long-term subscription plans, GetResponse’s absence of a refund policy on annual plans may be a little an exit ramp. However, this service provider still supplies competitively price on a monthly plan.
Most importantly, GetResponse gives a wealth of functions to satisfy both small and big e-mail marketing campaigns.
If you intend to learn whether this email marketing system is worth your hard-earned cash, then enroll in the 30-day, totally free trial to examine the item for yourself.